Internal and External environments

Market environment consist of all factors that in one way or another affect or affected by the organization desicion.

there are external and internal factors.

1. 
   
2. 1) Internal factor , these involve (5M's)

• 
  
  Management
• Manpower
• machine
• material and
• money.

1. 2)External factors , these include

Macro factor and micro factors.
Macro factors are the one that affect the organization indirectly, these are (pestel)

• Political
• enviroment
• socia-cultural
• technological and
• Ecological
• leagal

while micro factors are those which affect the organization directly it involve

• 
  
• customers
• competitors
• suppliers and
• public.